The Story Behind Bocock Brothers Cigars.
In 2012 in his late 20’s Bryant Bocock found himself managing & co-owning one of the most prominent nightclubs in Honduras, Club 360.
This was a very exciting but complicated industry where folks are looking for new and interesting things every day. From the very beginning, we identified that the space available on the 18th floor rooftop would be bigger than what was needed. “Many ideas were tossed around about what we could do with the large space” explains Bryant.
He decided a walk-in humidor would be great a addition. At this point he knew little to nothing about cigars except that the best tobacco was grown 1-2 hours away in Danli & Esteli. He also knew that a cigar humidor would offer customers a unique experience and ultimately would help keep the lights on.
The cigar humidor became one of the largest in Honduras. People of many backgrounds would frequent the establishment to enjoy a good cigar and coffee in the afternoons, and at night others would enjoy a good stogie with a bottle of nice whisky or bourbon while enjoying the unbeatable rooftop views of Tegucigalpa.
Having the humidor exposed the Bocock Brothers to this fascinating industry. They had the opportunity to meet most of the local producers and build a unique relationship between them. Also learned the art of pairing the cigar and the value of fellowship that goes with smoking a hand rolled cigar. The club would host events involving cigars to embassies, banks and both local and international companies. Bryant had the opportunity to spend time with folks of many different backgrounds while sharing cigars on the rooftop. This experience allowed the brothers to understand and realize that it is not only about the tobacco, but the magical experience that one will embark when you light one up. “It’s not just about what you light up but most importantly, with whom".
Bryant grew an affinity and love for cigars, driving weekly to spend most of his time in the fields understanding the process of cultivation and blend creation with the guidance of top blend-masters.
Years later the club closed and with it the humidor. Bryant moved back to the US where he crashed at his brother Douglas’ place for months. During this time, he shared his dream idea of creating a brand which Doug bought into. They were going to change the way people think of cigars. They were going to get their blends in the hands of people looking to enjoy a perfectly balanced cigar. A new and active brand that zeroes in on those folks that are looking for easy to smoke cigars inspired by unusual circumstances. Very importantly named after their very interesting and inimitable last name “BOCOCK”! A cocky rooster with a bow. Inspired by his tenure in Honduras they embarked in the difficult task of creating a blend of their own. Douglas shares that “Bryant had taken some very precise notes after listening to what people liked and didn’t like from the cigars sold at their humidor. Bryant just knows how to communicate taste profiles to master blenders. He’s able to simplify this process therefore able to create exactly what the smoker wants.”